With more and more people using the internet to search and access information and to transact it is important to ensure standards and quality in the way web resources are deployed.
The World Wide Web Consortium, also known as W3C was set up in 1994 to develop international protocols and guidelines relating to the internet, the setup of websites and the way web resources are deployed. The mission statement of W3C is "to lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web." W3C has published more than 110 such standards, called W3C Recommendations since it was set up in 1994.
W3C standards are the primary reason the web works so well today and as usage of internet resources increases it will assume greater importance of the web to work even better in the future.
Although search engines do not require websites to be standards compliant, a W3C compliant webpage makes for a faster more efficient page that can be more easily crawled and indexed for reference and search thus contributing to search-ability and ranking of website. Search engines only read text, by adopting W3C standards and thus reducing unnecessary or broken code etc on the website. search engine spiders that crawl web site can find the relevant information quickly.
Websites that don’t use W3C protocols are generally slow to load which may discourage potential viewers. While there is nothing to suggest that Googles search algorithm rewards faster websites and penalizes slower websites – it is a known fact that websites with a faster page load speed provides a better user experience and thus is likely to positively impact traffic to the website.
Oftentimes developers and web marketers focus on SEO and SMO little realizing that
while standards compliance is not critical to SEO and web ranking, effort and resources spent on SEO and web marketing can be leveraged to its best value only if the website and web resources are standards compliant.